
Kick start your New Year sales with a range of healthy teas
January is traditionally the time when your customers will embark on fresh health regimes, start New Year resolutions, and generally think more about what they are eating and drinking. For the caterer this brings with it many opportunities, not least within the beverage arena.
To gear up for this health related purchasing, make sure that you have a full range of teas on offer to give your customers the choice and variety that they will be looking for. Decaf tea, for example, is already in over 10% of households, but only limited venues out of home tend to stock it, so give yourself a leap on the competition. Likewise with Redbush, which is now the fastest growing speciality tea, is naturally caffeine free, as hydrating as water and rich in antioxidants. Green teas too are increasing their share of the market and Tetley’s Green tea with lemon is the best selling flavoured variety within retail and is a light and refreshing introduction to the category, with broad consumer appeal.
Once you have got the tea in stock, make sure that you tell your customers about it. Tetley has a full range of point of sale items, many of which are available free and will help to encourage trial.
Click here to see the whole range.