Tetley Green Tea Becomes the Market Leader
There has never been a better time to stock Tetley Green Tea, after it achieved number one status in the retail market for the first time. Highlighting the brands ability to challenge the historical market leader in the speciality tea category, Tetley Green Tea now has a 30.5% share of the market and will be the one that consumers look for when they are away from the home.
The green tea category is currently worth 17 Million pounds per annum and is rising at a rate of 12.7% MAT.
Peter Haigh, Brand Development Manager at Tetley for Out of Home explains:
“Tetley blenders have an expertise in developing products that are particularly suited to the UK palate and as such we have helped to give green tea a mass appeal. It is no surprise that many people introduce green tea to their portfolio of hot beverages, and we are delighted that the work we have put in to raise the profile of the category is now coming to fruition.”
In the catering market, the Tetley Green tea range, which encompasses Green Tea with Lemon and a Pure Green Tea, is foil sealed in individual envelopes and features the unique no drip, no mess, drawstring bags to give a broader range of uses for the caterer, from in-room to on-the-go.