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Travel and Leisure

The Facts

Consumers actively look for a recognised brand of tea when away from the home
If they find the brand of tea they drink at home, they are more likely to choose tea above all other drinks
Tetley has a wide range of serving mechanisms to suit all outlet styles

The Opportunity

Consumers are more likely to experiment with new flavours of tea when away from the home
Why not give Decaf a try… it is already 2.5 times bigger (in volume terms) than Earl Grey and 5 times bigger than English Breakfast
Make sure that you have Redbush available. Sales volume has grown an amazing 67% in the last year and it is naturally caffeine free, as hydrating as water and rich in antioxidants

The Communication

Tell your customers you serve Tetley by utilising the wide range of free POS available
Open/Closed signs, table wobblers and hanging wall stands are all ideal for on the go